BBA Digital Marketing

College offers BBA with Digital Marketing that helps the student to master the essential disciplines including SEO, Social Media, Google Adwords and PPC advertising, web analytics and webmaster tools, content marketing, email, and mobile marketing. The course allows the student to reinvent their marketing strategies to better connect with target customers and to stay relevant in the customer’s perspective.

Syllabus

The college follows the syllabus prescribed by the University of Mysore which gets updated from time to time.

Eligibity

Candidates who have passed Two Year Pre University Course of Karnataka State in any discipline or its equivalent (viz., 10+2 of other states, ITI, Diploma etc.) are eligible for admission into this program

Duration of the Program

The duration of study is Four years , which is divided into Eight Semesters. As per the University of Mysore policy , candidate shall complete his/her degree within eight academic years from the date of his/her admission to the first semester. The NEP 2020 provides multiple exit options for students as specified below:

The students who successfully complete ONE year/ 2 Semesters and leave the program, will be awarded Certificate in Commerce. The students who successfully complete TWO years/ 4 Semesters and leave the program, will be awarded Diploma Certificate in Commerce.
The students who successfully complete THREE years/ 6 Semesters and leave the program, will be awarded Bachelors Degree Certificate in Commerce ( B.COM )
An option is given to the students to continue their education to the Fourth year and those who successfully complete FOUR years/ 8 Semesters will be awarded Honors in Commerce [B.COM (Hons)].

Certificate & Value Added Courses

Aviation
Logistics & Supply Chain
Digital Marketing