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Department of Business Studies

BBA Digital Marketing

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BBA Digital Marketing

igital Marketing allows businesses to reinvent their marketing strategies to better connect with target customers and to stay relevant in the customer’s perspective. Through this Digital Marketing course, you will master the essential disciplines including SEO, Social Media, Google Adwords and PPC advertising, web analytics and webmaster tools, content marketing, email, and mobile marketing. By mastering these skills, you will be able to launch effective and holistic Digital Marketing campaigns.

Syllabus


The college follows the prescribed syllabus of the University of Mysore which gets updated from time to time.

Eligibity


Candidates who have passed Two Year Pre University Course of Karnataka State in any discipline or its equivalent (viz., 10+2 of other states, ITI, Diploma etc.) are eligible for admission into this program

Duration Of the program


The program of study is Four years of Eight Semesters. A candidate shall complete his/her degree within eight academic years from the date of his/her admission to the first semester. The NEP 2020 provides multiple exit options for students as specified below:

  • The students who successfully complete ONE year/ 2 Semesters and leave the program, will be awarded Certificate in BBA.
  • The students who successfully complete TWO years/ 4 Semesters and leave the program, will be awarded Diploma in BBA.
  • The students who successfully complete THREE years/ 6 Semesters and leave the program, will be awarded Bachelors Degree in BBA
  • An option is given to the students to continue their education to the Fourth year and those who successfully complete FOUR years/ 8 Semesters will be awarded Bachelors Degree in BBA (Hons) . [BBA (Hons)]

Value Added Courses and Certificate Courses

  • Avaition
  • Logistics & Supply Chain
  • Digital Marketing

Department Contact Info

Department of Business Studies

Srirampura
Mysuru - 570008

+91 9483 005 0855
businessstudies@christmysuru.in

Mon – Fri 9:00A.M. – 4:00P.M.